Why 70% of Indian Shoppers Abandon Carts in English-only Stores?
Ever wondered why so many shoppers in India click Add to Cart and then just… vanish? It’s not always about price. Or product. Sometimes, it’s the words. Yes, language. That invisible wall that stops a buyer right before the final click. Around 70% of online shoppers in India drop off when a store is available only in English. It’s not a glitch. It’s human. When English Feels Like a Foreign Storefront? Picture this: a woman from Mysuru finds a lovely kurta online. She scrolls through photos, loves the colour, and checks the fabric. All looks perfect. Then she hits checkout, and everything is in English. Shipping method. Apply the coupon. Continue to payment. She pauses. What if she misses something important? What if a small mistake costs her? That pause turns into a close tab. It’s not that she dislikes English. It’s just not her comfort zone when money is involved. That’s how trust quietly slips away. The Unspoken Reality of Indian E-commerce India has crossed 700 million inter...