devnagri

Digital transformation has spent the last decade chasing scale. Faster systems. Smarter automation. AI is layered into everything from customer support to decision-making. And yet, for all this sophistication, many digital experiences still stumble at the most basic point of contact: understanding the user. If digital transformation is meant to make life easier, more intuitive, more human, then localization is not a “nice-to-have.” It is foundational. Without it, transformation remains partial, technically advanced, but experientially broken. The Experience Gap: No Dashboard Shows Most digital initiatives are measured in adoption metrics, efficiency gains, or cost savings. Far fewer measure comprehension. But comprehension is where real experience begins. A customer might complete a form in English. They might navigate a product walkthrough written in English. But are they confident? Are they comfortable? Do they know exactly what they're agreeing to, choosing, or buying? This divi...

Every product team has seen it happen. The app is stable. The features work. Marketing is driving installs. And yet, retention drops the moment the app moves into a new geography. No crashes. No bugs. Just quiet abandonment. Often, the reason is language. App Translation isn’t about converting strings from one language to another. On mobile, it’s about whether the app feels usable . Whether prompts make sense. Whether onboarding is reassuring instead of confusing. Whether error messages calm users down instead of pushing them away. That’s why app translation tools vary so widely. Some prioritise automation. Others rely heavily on human expertise. A few are built for markets where multilingual usage is the norm, not an edge case. Here’s how five commonly used tools stack up in practice. Devnagri Devnagri doesn’t treat app translation as a last-mile task. It’s built on the assumption that users may switch languages fluidly and expect the app to keep up. That’s particularly true in marke...

A few years ago, chatbots in banking were primarily about convenience. It answered balance queries, reset passwords, and routed customers to the right page. If it made a minor error, a human agent could step in and correct it. That margin for error is disappearing fast. As banks, insurers, and financial platforms move more customer conversations to automated channels, regulators are paying closer attention to what these systems say, how consistently they say it, and whether customers can rely on that information. In BFSI, accuracy is no longer a quality benchmark. It is a regulatory expectation. By 2026, any chatbot operating in this sector will be judged not just on speed and experience, but also on its regulatory readiness. Why Chat Bots Are Now a Compliance Surface? In BFSI, every customer interaction has regulatory weight. A missed disclaimer, an unclear explanation of charges, or a misleading response about eligibility is not just a bad experience. It can become a compliance...

Most of the companies do not focus on how real customers talk. Many D2C brands still respond in rigid, single-language scripts, especially when using automation, chat, or a Voice Bot . The result isn’t efficiency. It’s friction. Code-mixed language, where people naturally blend two or more languages in the same sentence, is not a trend. It’s the default communication style for millions of Indian consumers. And for D2C brands competing on experience, ignoring it is no longer an option. What Code-Mixed Language Actually Is (and Isn’t) Code-mixing isn’t broken language. It’s functional language. Consumers switch languages mid-sentence to: Express urgency Sound polite or informal Be precise about products, prices, or problems In India, English is often used for actions (“refund,” “replace,” “cancel”), while the regional language carries emotion and intent. Designing customer communication without acknowledging this reality creates an invisible gap between brand and buyer. As a result, cust...

Scroll through any D2C inbox or WhatsApp feed today, and you’ll see it instantly: brands are louder than ever, but trust is harder to earn. Discounts scream. Subject lines compete. Push notifications pile up. Yet one quiet lever consistently cuts through the noise, language. Not clever copy. Not sharper targeting. Just speaking to customers in the language they’re most comfortable thinking in. For D2C brands operating in multilingual markets, this isn’t a “nice to have.” It’s a trust multiplier. Language is emotional before it’s informational Customers don’t process promotional messages like product manuals. They feel them first. A sale alert in English might be understood. The same message in a customer’s native language often lands . It feels familiar. Personal. Less transactional. That emotional ease matters more than we like to admit. Harvard Business Review has noted that people rely more on instinct and emotional cues when making fast decisions. Language shapes those cues. Native...