devnagri

For all the attention given to India’s digital leap, one stubborn reality still shapes how citizens experience public services: most official communication is not in the language people use every day. Policies may be written in English, but daily life is lived in Malayalam, Bengali, Marathi, and dozens of other tongues. As services have moved online, this gap has become even more visible. Many portals work beautifully in terms of design and technology, yet a single unfamiliar sentence can stop someone from completing a form or understanding a government message. Over the past few years, something interesting has started to change that dynamic. Quietly, and often without any publicity, departments have begun experimenting with multilingual AI tools that can translate, rewrite, and localize content into regional languages almost instantly. Kerala, which already has a strong record in digital governance, has been an early adopter, especially in English to Malayalam Translation . What’s st...

If you sit with a banking team long enough, you'll notice something interesting. They track every number, drop-offs, repeat calls, unresolved tickets, but very few dashboards capture the simple problem of “the customer didn't understand the message.” Yet this is precisely what happens with Odia-speaking users. They're fine with the product. It's the wording that feels distant. This typically occurs when someone in the room suggests, “Let's bring in AI translation.” And that's where the journey begins, full of optimism, followed by a string of tiny complications that weren't visible at the start. Accuracy Sounds Simple, Until Legal Teams Read the Output The first surprise hits early. AI tools can translate fast, but in BFSI, “fast” isn't the goal; precision is. Odia phrases carry tone differently, and one misplaced verb can change the intention of a financial instruction. No risk team wants to explain a compliance issue caused by a mistranslated sentence...

A shopper in Coimbatore is browsing a skincare website. The product ingredients appear in English, but the usage instructions instantly switch to Tamil. Another customer from Madurai receives a return-pickup update in the language she’s most comfortable with. Neither pauses. Neither wonders how the translation happened. But both feel like the brand understands them a little better. That’s the quiet power of language AI in D2C. It doesn’t shout. It doesn’t look futuristic. It simply removes friction from everyday moments, moments that decide whether someone buys, returns, subscribes, or abandons the cart. As D2C brands grow deeper into regional markets, English to Tamil translation has become one of the most practical ways to build trust, reduce doubt, and create a smoother online experience. Why Language Matters More Than Ever in D2C? D2C has always relied on precision: product clarity, fast delivery, predictable service. But the next layer of growth is coming from Tier-2 and Tier-3 c...

For a long time, ecommerce teams treated localization as something you plugged in at the very end of the journey, almost like a courtesy gesture rather than a growth lever. But as regional shoppers became a dominant force in online buying, that assumption began to crumble. The brands that adapted early discovered something interesting: the moment customers could explore a product in a language they naturally think in, sales didn’t just improve, they multiplied. Across beauty, electronics, fashion, groceries, and even personal care subscriptions, the same pattern kept appearing. Whenever brands made their communication feel more local, revenue moved in the right direction. Sometimes sharply. Here are a few of the stories that changed the way teams think about multilingual commerce. When a Beauty Brand Saw Regional Revenue Triple? A skincare brand doing exceptionally well in metropolitan areas couldn’t understand why its regional numbers stayed flat. Visitors from Tier 2 and Tier 3 citie...

Walk into any busy maidan market in Maharashtra and you'll hear something familiar: people ask questions in Marathi, debate in Marathi, and make decisions in Marathi. But shift the same shopper to an e-commerce app, and the experience suddenly switches to English, often by default, sometimes by force. That disconnect still shapes how smoothly customers buy, browse, or even trust a platform. For years, Indian e-commerce has grown by focusing on speed, discounts, and convenience. But as the industry expands into towns where the language of everyday life isn't English, another gap has surfaced quietly: the language experience itself. The Multilingual Wall That E-Commerce Keeps Running Into Many online retailers know this story. They invest in UI upgrades, redesign checkout flows, and test thousands of product-page variations, but leave language as an afterthought. The result? A product description that feels dry, or worse, confusing. A return policy that someone can't fully de...