devnagri

There's something that every business chases, not just new buyers, but the ones who come back again. Repeat customers are a brand's life. They don't show up because of big discounts or splashy ads. They return because the experience felt right . Now, here's where language sneaks in quietly. You can have a beautiful app, smooth checkout, perfect delivery tracking, but if your customers are mentally translating every button and sentence, the connection stays shallow. That's the missing link for millions of people who speak Punjabi. English is great for work and education, but it doesn't always feel appropriate while you're sleeping, shopping, or talking to people online. English to Punjabi translation in your digital life could alter everything. Comfort builds confidence Over 35 million people in India use the internet in Punjabi today. They browse, stream, and buy things daily. But most digital experiences they face are built in English first, and only later...

Some lessons in marketing don’t come from data dashboards. They come from silence, the kind that happens when a brand speaks, but the audience doesn’t respond. This is exactly what’s happening to hundreds of D2C startups across India today. They spend big on campaigns, experiment with influencers, tweak every button color on their website… and still struggle to see sustained growth beyond the big cities. What’s going wrong? It’s not the product. It’s not the pricing. It’s language. India’s Internet isn’t speaking one tongue anymore We often forget how multilingual our online world has become. India has more than 900 million internet users now. Most of them don’t think, type, or search in English. In Maharashtra alone, over 70 million people browse the internet in Marathi every single day. Yet, most D2C brands still talk to them in English, a language that feels distant and impersonal to many. That’s where the quiet waste begins. Marketing budgets vanish not because campaigns are bad, b...

We all know India isn’t just Mumbai, Delhi, or Bengaluru anymore. Growth is happening in smaller towns, places where people think, feel, and buy differently. And if brands really want to build trust there, they must speak the customer’s language, literally. Because here’s the truth no one likes to admit, English may be everywhere, but it’s not what everyone connects with. In Kerala, for example, a large number of online shoppers can read English well enough. But when you talk to them in Malayalam, it hits differently. It feels warmer, more personal, more… real. Imagine this. A person in Palakkad opens a website to buy something, a phone cover, maybe. Everything looks fine, smooth interface, clear product pictures. But the entire experience is in English. They scroll, hesitate for a second, and then just leave. It’s not that they don’t understand. It’s that they don’t feel understood. The Emotional Power of Language Customer loyalty doesn’t start with discounts or rewards. It begins wit...

A single phrase can hurt a brand more than a system malfunction or a terrible policy. A single small mistake in a document or ad can completely change the message. In fields like banking and insurance, where every word means anything, one bad word may make customers lose trust faster than any data breach. People often don't realize how precious communication is. And yet, it only takes one misstep for a message to lose its soul. One Word, Many Problems Let’s take a simple case. A finance company wanted to promote a new investment scheme. The English brochure said, “Guaranteed returns subject to market conditions.” When translated for regional markets, one language version accidentally dropped “subject to.” Now it reads: “Guaranteed returns under all market conditions.” That tiny shift, just two words missing, changed the entire meaning. Thousands signed up, thinking their money was fully safe. When reality hit, the firm faced angry customers, legal trouble, and a long-lasting dent i...

Ever wondered why so many shoppers in India click Add to Cart and then just… vanish? It’s not always about price. Or product. Sometimes, it’s the words. Yes,  language. That invisible wall that stops a buyer right before the final click. Around 70% of online shoppers in India drop off when a store is available only in English. It’s not a glitch. It’s human. When English Feels Like a Foreign Storefront? Picture this: a woman from Mysuru finds a lovely kurta online. She scrolls through photos, loves the colour, and checks the fabric. All looks perfect. Then she hits checkout, and everything is in English. Shipping method. Apply the coupon. Continue to payment. She pauses. What if she misses something important? What if a small mistake costs her? That pause turns into a close tab. It’s not that she dislikes English. It’s just not her comfort zone when money is involved. That’s how trust quietly slips away. The Unspoken Reality of Indian E-commerce India has crossed 700 million inter...