How Brands Can Reach 1.4 Billion Indians with Multilingual Content?
India is huge. Not just in size, but in languages. Every few hundred kilometers, the way people speak and write changes. A single message in English or even Hindi doesn’t reach everyone. And if brands want to reach 1.4 billion Indians truly, they have to speak like the people they are trying to serve. Think of it like this: India officially recognizes 22 languages. But if you count dialects, the number jumps to more than 1,600. That’s not noise, that’s diversity. And in that mix, Marathi plays a very big role. Over 80 million people use Marathi every day. That’s more than the population of many European countries. So, if your content is only in English, you’re missing out on a whole world of buyers, readers, and viewers. Why Language Matters More Than You Think? When people read or hear something in their mother tongue, the trust factor shoots up. Studies have shown that customers are far more likely to complete a purchase when the content is in their own language. It makes sense. Imag...